Browsing by Author "Zhang-Kennedy, Leah"

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    Computer-based Deceptive Game Design in Commercial Virtual Reality Games: A Preliminary Investigation
    (Association for Computing Machinery, 2024-10-14) Hadan, Hilda; Zhang-Kennedy, Leah; Nacke, Lennart
    As Virtual Reality (VR) games become more popular, it is crucial to understand how deceptive game design patterns manifest and impact player experiences in this emerging medium. Our study sheds light on the presence and effects of manipulative design techniques in commercial VR games compared to a traditional computer game. We conducted an autoethnography study and developed a VR Deceptive Game Design Assessment Guide based on a critical literature review. Using our guide, we compared how deceptive patterns in a popular computer game are different from two commercial VR titles. While VR’s technological constraints, such as battery life and limited temporal manipulation, VR’s unique sensory immersion amplified the impact of emotional and sensory deception. Current VR games showed similar but evolved forms of deceptive design compared to the computer game. We forecast more sophisticated player manipulation as VR technology advances. Our findings contribute to a better understanding of how deceptive game design persists and escalates in VR. We highlight the urgent need to develop ethical design guidelines for the rapidly advancing VR games industry.
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    Culture Clash: When Deceptive Design Meets Diverse Player Expectations
    (Association for Computing Machinery, 2024-10-14) Hadan, Hilda; Sgandurra, Sabrina; Zhang-Kennedy, Leah; Nacke, Lennart
    Deceptive game designs that manipulate players are increasingly common in the gaming industry, but the impact on players is not well studied. While studies have revealed player frustration, there is a gap in understanding how cultural attributes affect the impact of deceptive design in games. This paper proposes a new research direction on the connection between the representation of culture in games and player response to deceptive designs. We believe that understanding the interplay between cultural attributes and deceptive design can inform the creation of games that are ethical and entertaining for players around the globe.